In its latest move to colonize areas of the web currently outside its orbit, Facebook is planning to roll out a “Subscribe” button for websites.
Joanna Shields, vp and managing director for Facebook Europe, Middle East and Africa announced the program at Le Web in Paris on Wednesday, according to TechCrunch. The plugin will let visitors to a web site click on the button to begin following all of the news from a journalist, celebrity, public figure, politician, celebrity they want to follow on Facebook. The feature will only work for users who have already enabled Subscribe on Facebook.
Facebook began offering the option to subscribe to public figures and journalists, among others, in September. Meanwhile, users who are interested in getting updates from organizations, like for instance The New York Times, can do so by “Liking” it.
In practice, the Subscribe button will act very much like Twitter’s Follow button does for websites.
It’s not currently known which organizations will use the button or when it will launch. Facebook offered the following statement about the move: “We will soon launch the Subscribe plugin, an extension of the Subscribe button, that publishers and other developers can add to their web sites to make it easy for people to connect to reporters and public figures in one click. We have no further details to share at this time.”